Ecommerce · Human-made humor
Wear the joke before it gets automated.
Dry, text-only shirts for people living through the A.I. work era. Original lines, limited colors, and no manufactured outrage.
Small runs. Single-color prints. Made for actual people.
The founder promise
No fake hype. Just a better line on a solid shirt.
Test small, print thoughtfully
Initial designs are released in lean runs so the lines people actually want earn a reprint.
Dry, not divisive
The joke stays observational, nonpolitical, and pointed at the moment—not at other people.
Built differently
The line is the product.
Everything else gets out of its way: restrained color, clear type, and a shirt you will want to keep wearing after the news cycle moves on.
- 01
Original, text-first designs
From “Human. Verified. Unemployed.” to “Warning: contains original thought.” Every shirt starts with a line that works on its own.
- 02
A deliberately limited palette
Single-color ink on black, natural, or cream keeps the collection recognizable and the message readable across the room.
- 03
Small-run, human-scale production
Lean releases help us check print quality, learn what resonates, and reorder winners instead of creating unnecessary inventory.
Still here. Still original.