About Not Automated

About Not Automated

Not Automated makes slogan-driven apparel for people navigating the strange, funny, occasionally exhausting age of artificial intelligence. The product starts with the line; the shirt is how it gets into the world.

Dry by design

Our humor is observational, never bitter, partisan, or aimed at a particular person. These are shared jokes about a shared cultural moment—made to be worn by anyone who sees what is happening and can still laugh at it.

Small runs, clear standards

We favor text-only designs, single-color ink, and a tight palette of dependable shirt colors. New lines begin in small runs so we can check quality, learn what people actually want, and reorder the designs that earn it.

Still human

Not Automated is an independent, human-scale brand. Original thought, honest product descriptions, and no invented hype.